Strategic Communication Leadership (BA/MA)
Credentials: Bachelor of Arts, Master of Arts
Majors: Biblical Studies, Communication
Certification/Licensure: This program is not intended to lead to licensure.
Location: Lancaster
Program Director: Dr. Mark Menga
Program Mission Statement: The Communication major is part of Lancaster Bible College’s Communication & Media Arts Department and is our response to the urgent need for communicators to influence the media and culture from a relevant, biblical worldview. This major seeks to meet this demand by producing skilled communication professionals rooted in Christian values. It offers students broad exposure to media writing, graphic design, web content development, news media, and marketing.
Program Learning Outcomes: As a result of this program, students will:
1. Appraise various communication and leadership theories in the execution and development of communication teams and strategies.
2. Demonstrate strategic communication professional standards in leadership, messaging, and collaboration with peers and clients.
3. Assess ethical and legal principles and professional codes of ethics and how they are practically applied from a biblical worldview.
4. Participate in a strategic communication leadership capacity/field to further develop skills, knowledge, and experience.
5. Evaluate the unique challenges and opportunities of developing and leading strategic communication efforts for ministry and nonprofit organizations and its implications on their various stakeholders.
6. Integrate a biblical worldview into the practice and evaluation of strategic communication leadership.
Experiential Learning: The Strategic Communication Leadership program includes numerous hands-on experiences and two internships.
4+1 Bachelor's + Master's in Strategic Communication Leadership
In a 4+1 program, students work toward the completion of an undergraduate degree while also pursuing a Master’s degree. Graduate-level courses taken during undergraduate studies fulfill both undergraduate elective requirements and graduate program requirements. In the 4+1 program, students are dual-enrolled in LBC and Capital Seminary and Graduate School. For more information about the application process, please speak with your academic advisor.
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Curricular Structure
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Credits
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Bible & Theology Courses
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42
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Arts & Sciences Courses
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37
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Communication Courses
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70
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LBC 100 Foundations Seminar
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1
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Christian Service CSV 201, CSV 202
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0
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Program Total
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150
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Bible & Theology Courses (42 credits)
| BIB 103 | Creation & Covenants: OT I | 3 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| BIB 106 | Interpreting the Bible | 3 |
| THE 105 | Prelude to Biblical & Theological Studies | 3 |
| BIB 203 | Life of Christ: NT I | 3 |
| BIB 204 | Early Church: NT II | 3 |
| THE 223 | Christian Narrative I: Creation & Fall | 3 |
| THE 224 | Christian Narrative II: Redemption | 3 |
| THE 320 | Christianity and Culture | 3 |
BNT
| New Testament Elective | 3 |
BOT
| Old Testament Elective | 3 |
| Theology-focused Elective | 3 |
| Theology-focused Elective | 3 |
| Theology-focused Elective | 3 |
Arts & Sciences Courses (37 credits)
| LAN 101 | Academic Writing, Research, and Rhetoric | 3 |
| LAN 104 | Public Speaking | 3 |
LIT
| Literature Core (100/200 Level) | 3 |
HIS
| History Core (100/200 Level) | 3 |
SCI
| Science Core (100/200 Level) | 3 |
SCI
| SCI Lab | 1 |
MAT
| Math Core (100/200 Level) | 3 |
| SOC 101, PHI 201, SOC 203, HUM 212, or POL 202 | 3 |
| Arts & Sciences Course (300 level) | 3 |
| Arts & Sciences Course (400 level) | 3 |
| HUM 235/COM 235 | Introduction to Graphic Design | 3 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
Communication Courses (70 credits)
| COM 100 | Communication Seminar | 1 |
| COM 102 | Introduction to Communication | 3 |
| COM 110 | Principles and Practices | 3 |
| COM 201 | Communication Ethics | 3 |
| COM 212/HUM 212 | Media: Conveyor of Cultural Ideas | 3 |
| COM 221 | Co-Curricular Credit | 1 |
| COM 222 | Co-Curricular Credit | 1 |
| COM 223 | Co-Curricular Credit | 1 |
| COM 224 | Co-Curricular Credit | 1 |
| COM 320 | Marketing Communication | 3 |
| COM 330 | Survey of Web Design | 3 |
| COM 400 | Cross-cultural Experience | 0 |
| COM 450 | Communication Internship | 3 |
| COM 470 | Communication Senior Project | 1 |
| PRO 101 | Introduction to Electronic Media | 3 |
| COM 505 | Seminar in Strategic Communication | 3 |
| COM 506 | The Communication Vocation | 3 |
| COM 507 | Digital Media Metrics and Analytics | 3 |
| COM 508 | Strategic Communication and Organizational Ethics | 3 |
| COM 509 | Leadership in Organizational Communication | 3 |
| COM 602 | Strategic Communication for Non-Profit Organizations and Ministries | 3 |
| COM 603 | Crisis Communication in Organizations | 3 |
| COM 604 | Communication Consulting and Assessment | 3 |
| COM 690 | Strategic Communication Internship | 4 |
| COM 691 | Strategic Communication Capstone Project | 3 |
| COM- or CMA-Related Elective | 3 |
| COM- or CMA-Related Elective | 3 |
| COM- or CMA-Related Elective | 3 |
LBC 100 (1 credit)
Christian Service (0 credit)
Christian Service provides an important part of the overall education program of the college. Its function is to assist students in experiencing various forms of practical ministry, proclaiming Christ by serving Him in the Church and society.
CSV 201 and
CSV 202
Program Director: Mark Menga, PhD
Dr. Mark Menga lives in Lancaster, PA with his wife and son. As a family they enjoy being outdoors, having new adventures, and spending time with relatives.
Dr. Menga has studied media and culture at the graduate and doctoral levels, specifically looking at how visual media impact the soul. He has been teaching communication, media, and film courses since 2000 at Cairn University, Regent University, Hampton University, Old Dominion University, and currently teaches at Lancaster Bible College.
Born into a Christ-following family, Dr. Menga accepted Jesus Christ as his personal savior at the tender age of five. Since junior high his studies have been steeped in a biblical worldview approach. He majored in Biblical Studies for his bachelor’s degree and brings that knowledge to bear upon the realms of Christianity, culture, and the mass media.
Education:
PhD in Communication, with a Media Studies emphasis. Regent University. Virginia Beach, VA
MA in Film, Critical Studies and Communication. Regent University. Virginia Beach, VA
BS in Biblical Studies. Cairn University. Langhorne, PA
Verse:
I press on to possess that perfection for which Christ Jesus first possessed me. Philippians 3:12 (NLT)
Faculty:
Michael J. Freeman, DEd
Ryan A. Geesaman, MS
Mark Menga, PhD
Thom Scott, MBA