COM 320 Marketing Communication
This course will survey the history, key theories, core knowledge (concepts and terminology), and underlying philosophies of marketing communication. Best practices, strategies, ethical and legal issues related to both online and offline advertising and public relations will be addressed through a biblical worldview. Persuasive skills informed by market analysis will be employed in the creation of a strategic marketing communication plan and campaign messaging. Prerequisite: COM 202 or permission of instructor. 3 credits.