COM 507 Digital Media Metrics and Analytics
Communication professionals operate in a digital media landscape that gives them access to more data to drive decisions than ever before. However, not all data are created equally. This course will explore the wealth of digital metrics and analytics (often called key performance indicators [KPIs]) to help students distinguish the useful from the distracting. Using online tools and analytical techniques, this course will prepare professionals to measure and track this relevant data to inform the performance of media campaigns and to suggest strategy shifts and alterations. (3 credits)