2023-2024 Traditional Undergraduate Catalog

Communication (BA)

Credential:  Bachelor of Arts

Majors: Biblical Studies, Communication

Certification/Licensure:  This program is not intended to lead to licensure.

Location:  Lancaster

Program Director:  Dr. Michael Freeman

Program Mission Statement:  The Communication major is part of Lancaster Bible College’s Communication & Media Arts Department and is our response to the urgent need for communicators to influence the media and culture from a relevant, biblical worldview. This major seeks to meet this demand by producing skilled communication professionals rooted in Christian values. It offers students broad exposure to media writing, graphic design, web content development, news media, and marketing.

Program Description: Designed to produce effective communication professionals through competitive courses and hands-on experiences, LBC’s Communication major is built on the study of media ethics, theory, and practice. This lays the foundation for effective career placement, as well as further study in specialized communication fields at the graduate level. 

Program Learning Outcomes:  As a result of this program, students will:

1. Articulate and evaluate the significance of culture on message design, delivery and impact.

2. Identify and differentiate the major communication theories and describe the relevance of appropriate theories to their chosen communication field.

3. Participate in a communication career field to further develop skills, knowledge, and experiences.

4. Appropriately apply ethical principles and professional codes of ethics to the practice of communication.

5. Integrate a biblical worldview into the practice and evaluation of communication.

Experiential Learning:  The Communication program includes numerous hands-on experiences and an internship.

Curricular Structure and Degree Requirements

Curricular Structure

Credits

Bible & Theology Courses

42

Arts & Sciences Courses

37

Psychology Courses

48

LBC 100 Foundations Seminar

1

Christian Service CSV 201, CSV 202

0

Program Total

128


Bible & Theology Courses (42 credits)

BIB 103Creation & Covenants: OT I

3

BIB 104Israel's Life & Literature: OT II

3

BIB 106Interpreting the Bible

3

THE 105Prelude to Biblical & Theological Studies

3

BIB 203Life of Christ: NT I

3

BIB 204Early Church: NT II

3

THE 223Christian Narrative I: Creation & Fall

3

THE 224Christian Narrative II: Redemption

3

THE 320Christianity and Culture

3

BNT
New Testament Elective

3

BOT
Old Testament Elective

3

Theology-focused Elective

3

Theology-focused Elective

3

Theology-focused Elective

3

 

Arts & Sciences Courses (37 credits)

LAN 101Academic Writing, Research, and Rhetoric

3

LAN 104Public Speaking

3

LIT
Literature Core (100/200 Level)

3

HIS
History Core (100/200 Level)

3

SCI
Science Core (100/200 Level)

3

SCI
SCI Lab

1

MAT
Math Core (100/200 Level)

3

SOC 101, PHI 201, SOC 203, HUM 212, or POL 202

3

Arts & Sciences Course (300 level)

3

Arts & Sciences Course (400 level)

3

HUM 235/COM 235Introduction to Graphic Design

3

Arts & Sciences Elective

3

Arts & Sciences Elective

3

 

Communication Courses (48 credits)

COM 100Communication Seminar

1

COM 102Introduction to Communication

3

COM 202 Principles and Practices

3

COM 210Redemptive Cinema

3

COM 212/HUM 212Media: Conveyor of Cultural Ideas

3

COM 221Co-Curricular Credit

1

COM 222Co-Curricular Credit

1

COM 223Co-Curricular Credit

1

COM 224Co-Curricular Credit

1

COM 320Marketing Communication

3

COM 330Survey of Web Design

3

COM 400Cross-cultural Experience

0

 

LBC 100 (1 credit)

LBC 100Foundations Seminar

1

 

Christian Service (0 credit)

Christian Service provides an important part of the overall education program of the college. Its function is to assist students in experiencing various forms of practical ministry, proclaiming Christ by serving Him in the Church and society. CSV 201 and CSV 202
CSV 201Christian Service I

0

CSV 202Christian Service II

0

 

Program Director:  Michael J. Freeman, DEd, Indiana University of Pennsylvania, Curriculum & Instruction

Dr. Michael J. Freeman has been teaching and mentoring communication students for over two decades. He has former students working at Fox, ESPN, and even on Capitol Hill. He has prepared students to excel in the fields of television, radio, print journalism, marketing and public relations, and in both corporate and non-profit communication.

Dr. Freeman's research passion is the intersection between audiences and the mass media. He has presented at and chaired numerous conferences and panels on media affects. He is the past president of ACCESS, a professional organization for Christians in Distance Education and completed his doctoral dissertation studying the impact of mediated instruction on both a student's spiritual formation and an institution's missional focus.

Dr. Freeman supports our students by advising Charge - LBC's fine arts magazine, Focus - the student online newspaper, and Ichthus - the yearbook. In this advisory capacity, Dr. Freeman has provided students with valuable pre-professional opportunities. He serves as the Communication Advanced Internship supervisor, supervises senior projects, and is an academic adviser for the Communication major. He also contributed to the design of LBC's communication production facilities, WJTL Studio B (a collaborative effort between LBC and WJTL to launch a professionally equipped streaming radio station for all LBC students) and the Video Production Studio.

Dr. Freeman helped to design LBC's Communication major and continues to work to keep its curriculum current with industry changes and professional demands. Dr. Freeman trains LBC's Communication majors to be embedded missionaries in a very secular profession. He prepares them to be professionally excellent and spirituality equipped to use the passions, talents, and gifts God has given them to be used where He plants them, influencing the influencers.

Faculty: 

Dr. Michael J. Freeman, DEd
Mr. Ryan A. Geesaman, MS

Dr. Mark Menga, PhD
Mr. Thom Scott, MB