COM 357 Digital Marketing Brand Strategies
A powerful brand helps businesses and ministries of all types attract and retain a loyal and engaged following, as well as increase the efficiency of every marketing dollar. However, a brand goes beyond a logo or mark that the public recognizes. In this course, students will examine the components of a brand, learn to conceptualize, design, and evaluate a brand image, gain experience in making strategic and tactical decisions to grow a brand through digital media platforms, and explore how a biblical worldview affects brand decisions and communications. (3 credits)
Course Prerequisite(s) – COM 320 Marketing Communication or permission of instructor