COM 355 Public Relations Communication Strategy
Strategic planning and creative problem-solving are at the heart of all public relations activity. This course examines the field of public relations in theory and practice. Through lectures, reading assignments, and practical activities, this course will cover the immutable building blocks of an effective public relations strategy in the context of a dynamic, new media landscape. Through the lens of a biblical worldview, the principles and tactics of today’s public relations professional will be examined and evaluated. (3 credits)
Course Prerequisite(s) – COM 320 Marketing Communication or permission of instructor