Marketing (BSM)
Credential: Bachelor of Science in Marketing
Majors: Marketing, Biblical Studies
Certification/Licensure: This program is not intended to lead to certification/licensure.
Location: Lancaster
Program Director: Paul Mulholland, MBA
Program Mission Statement: The mission of the Marketing program is to educate Christian students with the necessary marketing, communication, and business knowledge and skills so that they may proclaim Jesus Christ and serve Him in the Church and society. Specifically, the vision of the Marketing program is to develop, equip and inspire fully devoted followers of Jesus Christ and provide them with the necessary skills to be successful God-honoring business leaders.
Program Description: The Marketing program offers students the opportunity to learn from industry leaders who are committed Christians. Courses integrate faith and business while tackling real-world business problems. Students will gain practical experience in marketing through internships, case studies and project-based learning, while applying Christian ethics and adaptive thinking.
Program Learning Outcomes:
1. Applied Learning: Hands-on experiential learning will be used to develop marketing strategies and marketing plans, execute developed plan, and assess the effectiveness of those plans.
2. Communication Strategy: Students will create marketing communication using a variety of appropriate mediums with clarity and coherence in written and spoken forms.
3. Marketing Knowledge: Students will apply key marketing concepts with an emphasis on critical thinking. Areas of focus include strategic marketing, digital marketing, consumer behavior, and marketing research. Skills pursued throughout this degree include market analysis, financial analysis, and product management.
Experiential Learning: Students will gain practical experience in marketing through internships, case studies and project-based learning.
Curriculum Structure and Degree Requirements
|
Curriculum Structure
|
Credits
|
|
LBC Foundation Studies Courses
|
4
|
|
Bible & Theology Core Courses
|
30
|
|
Arts & Sciences Core Courses
|
31
|
|
Major Courses
|
45 |
|
Exploration Studies – Elective Courses
|
12 |
|
Program Total
|
122 |
LBC Foundations (4 credits)
Bible & Theology Courses (30 credits)
| BTH 101 | Foundations for Biblical and Theological Studies | 3 |
| BIB 103 | Creation & Covenants: OT I | 3 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| THE 223 | Christian Narrative I: Creation & Fall | 3 |
| THE 224 | Christian Narrative II: Redemption & Consummation | 3 |
| BIB 203 | Life of Christ: NT I | 3 |
| BIB 204 | Early Church: NT II | 3 |
| Bible Elective - BOT or BNT | 3 |
THE
| Theology Elective | 3 |
| THE 320 | Christianity and Culture | 3 |
Arts & Sciences Courses (31 credits)
| LAN 101 | Academic Writing, Research, and Rhetoric | 3 |
| LAN 104 | Public Speaking | 3 |
LIT
| Literature Core (100/200 Level) | 3 |
HIS
| History Core (100/200 Level) | 3 |
SCI
| Science Core (100/200 Level) | 3 |
SCI
| SCI Lab (100/200 Level) | 1 |
| MAT 110 | Applied Business Math | 3 |
| LAN 340 | Business Writing | 3 |
| Structures of Human Culture Elective* | 3 |
| Arts & Sciences Elective (300 or 400) level | 3 |
| Arts & Sciences Elective | 3 |
Marketing & Business Courses (45 credits)
Exploration Studies (12 credits)
| Elective | 3 |
| Elective | 3 |
| Elective | 3 |
| Elective | 3 |
Program Director: Paul Mulholland, MBA
Paul Mulholland, MBA, serves as a full-time professor and Program Director. He holds BS degree in Economics from Eastern University and a Master’s in Business Administration from Temple University. Paul has over twenty years of experience in the financial services industry.
Faculty
Paul Mulholland MBA
Anjanette Bender, JD
Jeremy Campbell, DBA
Erin Dimitriou Smith
Ted Mavraganis
Kim Melton, MBA, CPA
Bill Rodruan
Larry Rohrer
Martin Sauer, MBA