MKT 315 Consumer Behavior
This course examines the psychology of consumer behavior that underlies consumer purchases. Consumer behavior is based upon concepts and theories from the behavioral sciences including psychology and sociology; students will analyze these concepts while developing marketing strategies. The Bible will be studied for ideas on Christian point of view of behavioristic and psychographic reasons for certain behavior. Students will capture and analyze data to better understand psychographic reasons for certain behavior. Students will capture and analyze data to better understand and utilize behavioral research. The course uses a mix of large cases, min-cases and lectures to advance the concepts. (3 credits)
Prerequisite
( MKT305 )