Communication (BA/MA)
Degree: Bachelor of Arts, Master of Arts
Majors: Biblical Studies, Communication
Major Mission: The Master of Arts in Strategic Communication Leadership (MASC) program exists to develop creative, highly-skilled communication and media leaders who will influence culture and the Church from a relevant, biblical worldview.
Program Description: This program revision capitalizes on the opportunity to offer an attractive, flexible, four-plus-one track which would allow students to graduate with both a bachelor’s and master’s degree in a five-year timeframe. Based on anecdotal evidence gathered from conversations with prospective students, the continued market demand for communication leaders, and the relative lack of biblically-based alternatives, there is considerable potential for this program. Our proposed Four-Plus-One Track would allow a LBC student to graduate from a five-year program with the following: a Bachelor of Arts double majoring in Biblical Studies and a selected CMA major and a Master of Arts in Strategic Communication Leadership.
The 4+1 Master of Arts degree is designed to provide advanced training, experience, and credentialing for exceptional LBC undergraduate students, preparing them for leadership positions within ministry, non-profit, and for-profit sectors.
Additionally, students with a prior Bachelor’s degree in a communication major, or related field, from another institution would be able to earn a Master of Arts in Strategic Communication Leadership through the lens of a biblical worldview.
This program will prepare students to be more competitive in the marketplace, as well as provide the opportunity for alumni to further their qualifications for career advancement.
Major Outcomes - Students will:
1. Articulate and evaluate the significance of culture on message design, delivery and impact.
2. Identify and differentiate the major communication theories and describe the relevance of appropriate theories to their chosen communication field.
3. Participate in a communication career field to further develop skills, knowledge, and experiences.
4. Appropriately apply ethical principles and professional codes of ethics to the practice of communication.
5. Integrate a biblical worldview into the practice and evaluation of communication.
In a 4+1 program, students work toward the completion of an undergraduate degree while also pursuing a Master’s degree. Graduate-level courses taken during undergraduate studies fulfill both undergraduate elective requirements and graduate program requirements. In the 4+1 program, students are dual-enrolled in LBC and Capital Seminary and Graduate School.
The curriculum sheet identifies the courses for this program.
Communication (BA) & Strategic Communication Leadership (MA) Curriculum Sheet
For the course descriptions related to this program, see the courses section of the catalog.
Program Director:
Mark Menga, PhD
Dr. Mark Menga lives in Lancaster, PA with his wife and son. As a family they enjoy being outdoors, having new adventures, and spending time with relatives.
Dr. Menga has studied media and culture at the graduate and doctoral levels, specifically looking at how visual media impact the soul. He has been teaching communication, media, and film courses since 2000 at Cairn University, Regent University, Hampton University, Old Dominion University, and currently teaches at Lancaster Bible College.
Born into a Christ-following family, Dr. Menga accepted Jesus Christ as his personal savior at the tender age of five. Since junior high his studies have been steeped in a biblical worldview approach. He majored in Biblical Studies for his bachelor’s degree and brings that knowledge to bear upon the realms of Christianity, culture, and the mass media.
Education:
PhD in Communication, with a Media Studies emphasis. Regent University. Virginia Beach, VA
MA in Film, Critical Studies and Communication. Regent University. Virginia Beach, VA
BS in Biblical Studies. Cairn University. Langhorne, PA
Verse:
I press on to possess that perfection for which Christ Jesus first possessed me. Philippians 3:12 (NLT)
Faculty:
Dr. Michael J. Freeman, DEd
Mr. Ryan A. Geesaman, MS
Dr. Mark Menga, PhD
Mr. Thom Scott, MBA