Communication (BA)
Designed to produce effective communication professionals through competitive courses and hands-on experiences, LBC’s Communication major is built on the study of media ethics, theory, and practice. This lays the foundation for effective career placement, as well as further study in specialized communication fields at the graduate level. When you have completed this program of study, you will earn a Bachelor of Arts degree with majors in Communication and Biblical Studies.
Degree: Bachelor of Arts
Majors: Biblical Studies, Communication,
Major Mission: The Communication major is part of Lancaster Bible College’s Communication & Media Arts Department and is our response to the urgent need for communicators to influence the media and culture from a relevant, biblical worldview. This major seeks to meet this demand by producing skilled communication professionals rooted in Christian values. It offers students broad exposure to media writing, graphic design, web content development, news media, and marketing.
Major Outcomes - Students will:
- Articulate and evaluate the significance of culture on message design, delivery and impact.
- Identify and differentiate the major communication theories and describe the relevance of appropriate theories to their chosen communication field.
- Participate in a communication career field to further develop skills, knowledge, and experiences.
- Appropriately apply ethical principles and professional codes of ethics to the practice of communication.
- Integrate a biblical worldview into the practice and evaluation of communication.
Program Purpose and Goals:
Jesus Christ is the Great Communicator, revealing to the world the truth of God’s plan of salvation. Paul was a great communicator, preparing the foundation of the early church to be a light in the darkness. You, too, are called to be a great communicator. Built on a firm foundation of media ethics and creative practices, students will also major in Biblical Studies, developing a strong biblical worldview to equip them to represent Christ well while pursuing excellence in their field.
The following goals have been identified specific to the Communication Program:
Goal 1: Prepare students to be general communication practitioners with a wide range of in-demand professional skills in the design, implementation, and delivery of audience-targeted messages.
Goal 2: Develop students’ understanding of the influence of media to shape social values, norms, and taboos and to set cultural conversations.
Goal 3: Identify, develop, and enhance students’ gifting in communication skills as they discover and pursue their professional calling.
Goal 4: Prepare students to be skilled communication practitioners through hands-on pre-professional work and experience.
Goal 5: Prepare students to engage in lifelong learning and professional development through creative problem solving, practical research, and developing a mindset of perpetual skill acquisition and refinement.
Goal 6: Interpret mediated messages and understand professional communicator’s responsibilities, ethics, values, and practice through the lens of a biblical worldview.
The curriculum sheet identifies the courses for this program. Communication (BA) Curriculum Sheet
For the course descriptions related to this program, see the courses section of the catalog.
Program Director:
Dr. Michael J. Freeman, DEd, Indiana University of Pennsylvania, Curriculum & Instruction
Dr. Michael J. Freeman has been teaching and mentoring communication students for over two decades. He has former students working at Fox, ESPN, and even on Capitol Hill. He has prepared students to excel in the fields of television, radio, print journalism, marketing and public relations, and in both corporate and non-profit communication.
Dr. Freeman's research passion is the intersection between audiences and the mass media. He has presented at and chaired numerous conferences and panels on media affects. He is the past president of ACCESS, a professional organization for Christians in Distance Education and completed his doctoral dissertation studying the impact of mediated instruction on both a student's spiritual formation and an institution's missional focus.
Dr. Freeman supports our students by advising Charge - LBC's fine arts magazine, Focus - the student online newspaper, and Ichthus - the yearbook. In this advisory capacity, Dr. Freeman has provided students with valuable pre-professional opportunities. He serves as the Communication Advanced Internship supervisor, supervises senior projects, and is an academic adviser for the Communication major. He also contributed to the design of LBC's communication production facilities, WJTL Studio B (a collaborative effort between LBC and WJTL to launch a professionally equipped streaming radio station for all LBC students) and the Video Production Studio.
Dr. Freeman helped to design LBC's Communication major and continues to work to keep its curriculum current with industry changes and professional demands. Dr. Freeman trains LBC's Communication majors to be embedded missionaries in a very secular profession. He prepares them to be professionally excellent and spirituality equipped to use the passions, talents, and gifts God has given them to be used where He plants them - influencing the influencers.
Faculty:
Dr. Michael J. Freeman, DEd
Mr. Ryan A. Geesaman, MS
Dr. Mark Menga, PhD
Mr. Thom Scott, MBA