COM 603 Crisis Communication in Organizations
This course provides an overview of the elements of crisis communication and the best practices for creating a crisis communication plan, crisis communication messaging, and reacting to crises when they occur. Through an analysis of various critical audiences, students will review and apply the most effective strategies for communicating their organization’s message during a crisis. Through case studies, students will explore common pitfalls of poor crisis communication and the ethical issues that arise when crises aren’t managed well. (3 credits)