Communication + Strategic Communication Leadership (BA/MA)
Credential: Bachelor of Arts
Majors: Biblical Studies, Communication
Certification/Licensure: This program is not intended to lead to licensure.
Location: Lancaster
Program Director: Dr. Mark Menga
Program Mission Statement: The Communication major is part of Lancaster Bible College’s Communication & Media Arts Department and is our response to the urgent need for communicators to influence the media and culture from a relevant, biblical worldview. This major seeks to meet this demand by producing skilled communication professionals rooted in Christian values. It offers students broad exposure to media writing, graphic design, web content development, news media, and marketing.
Program Description: Designed to produce effective communication professionals through competitive courses and hands-on experiences, LBC’s Communication major is built on the study of media ethics, theory, and practice. This lays the foundation for effective career placement, as well as further study in specialized communication fields at the graduate level.
Program Learning Outcomes: As a result of this program, students will:
1. Articulate and evaluate the significance of culture on message design, delivery and impact.
2. Identify and differentiate the major communication theories and describe the relevance of appropriate theories to their chosen communication field.
3. Participate in a communication career field to further develop skills, knowledge, and experiences.
4. Appropriately apply ethical principles and professional codes of ethics to the practice of communication.
5. Integrate a biblical worldview into the practice and evaluation of communication.
Experiential Learning: The Communication program includes numerous hands-on experiences and an internship.
Curriculum Structure and Degree Requirements
|
Curriculum Structure
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Credits
|
|
LBC Foundation Studies Courses
|
4
|
|
Bible & Theology Core Courses
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30
|
|
Arts & Sciences Core Courses
|
31
|
|
Major Courses
|
49 |
|
Exploration Studies – Elective Courses
|
6 |
|
Program Total
|
120 |
The following tables show the scope & sequence to the undergraduate degree in a 4+1 program. Upon graduation from the undergraduate program, the student enrolls in the master's program and completes the remaining master's courses.
LBC Foundations (4 credits)
Bible & Theology Courses (30 credits)
| BTH 101 | Foundations for Biblical and Theological Studies | 3 |
| BIB 103 | Creation & Covenants: OT I | 3 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| THE 223 | Christian Narrative I: Creation & Fall | 3 |
| THE 224 | Christian Narrative II: Redemption & Consummation | 3 |
| BIB 203 | Life of Christ: NT I | 3 |
| BIB 204 | Early Church: NT II | 3 |
| Bible Elective - BOT or BNT | 3 |
THE
| Theology Elective | 3 |
| THE 320 | Christianity and Culture | 3 |
Arts & Sciences Courses (31 credits)
| LAN 101 | Academic Writing, Research, and Rhetoric | 3 |
| LAN 104 | Public Speaking | 3 |
LIT
| Literature Core (100/200 Level) | 3 |
HIS
| History Core (100/200 Level) | 3 |
SCI
| Science Core (100/200 Level) | 3 |
SCI
| SCI Lab (100/200 Level) | 1 |
MAT
| Math Core (100/200 Level) | 3 |
| HUM 212/COM 212 | Media: Conveyor of Cultural Ideas | 3 |
| Arts & Sciences Elective (300 or 400) level | 3 |
| Arts & Sciences Elective (300 or 400) level | 3 |
| HUM 235/COM 235 | Introduction to Graphic Design | 3 |
Communication Courses (49 credits)
| COM 100 | Communication Seminar | 1 |
| PRO 101 | Introduction to Media Arts | 3 |
| COM 102 | Introduction to Communication | 3 |
| COM 110 | Principles and Practices | 3 |
| COM 201 | Communication Ethics | 3 |
| COM 203 | Social Media Management | 3 |
| COM 305/MKT 305 | Strategic Marketing | 3 |
| COM 221 | Co-Curricular Credit | 1 |
| COM 222 | Co-Curricular Credit | 1 |
| COM 223 | Co-Curricular Credit | 1 |
| COM 224 | Co-Curricular Credit | 1 |
| COM 400 | Cross-cultural Experience | 1 |
| COM 450 | Communication Internship | 3 |
| COM 470 | Communication Senior Project | 1 |
THE
| Major-related Theology Elective | 3 |
| COM 505 | Seminar in Strategic Communication | 3 |
| COM 506 | The Communication Vocation | 3 |
| COM 507 | Digital Media Metrics and Analytics | 3 |
| COM 509 | Leadership in Organizational Communication | 3 |
| COM- or CMA-Related Elective | 3 |
| COM- or CMA-Related Elective | 3 |
Major-related THE courses include THE 315 Theology of Media & Technology, THE 380 Creativity by Design, or The 3XX Theology of Popular Culture.
Exploration Studies (6 credits)
Program Director: Mark Menga, PhD, Regent University, Communication
Dr. Mark Menga has been shaping minds at the intersection of communication, media, and faith. His expertise in analyzing how visual media impacts the soul has equipped countless students to think critically about modern media through a biblical worldview. Through his leadership and teaching, students have developed strong foundations in communication theory, media analysis, and cultural engagement.
Dr. Menga researches how Christians consume and create popular culture, and how popular culture portrays Christianity. His doctoral work explored digital dualism and the representation of the immaterial human soul through animated characters in American cinema. This fascination with the intersection of faith and media continues to inform his teaching and mentoring approach, helping students navigate their own media consumption and creation journeys.
Working closely with students is the most rewarding aspect of Dr. Menga's role. He delights in seeing students discover their unique gifts and develop their professional voices while maintaining their spiritual integrity. His open-door policy and commitment to individual mentoring create an environment where students feel supported in both their academic and personal growth.
Dr. Menga actively engages in developing cutting-edge curriculum that responds to the rapidly evolving media landscape. His approach integrates contemporary communication theory with practical applications, preparing students for the challenges of modern media environments. Through intentional mentoring and thoughtful program design, he helps students discover how their communication skills can serve both professional excellence and kingdom purposes.
When not in the classroom or meeting with students, Dr. Menga enjoys life in Lancaster, PA with his wife and son. Their family adventures often include outdoor activities and quality time with relatives. These personal experiences enrich his understanding of media's role in family and community life, bringing a practical dimension to his academic expertise.
Faculty
Dr. Ryan A. Geesaman, PhD
Dr. Mark Menga, PhD
Mr. Thom Scott, MBA