COM 380 Selected Topics in Communication
Public Relations Communication Strategy
Strategic planning and creative problem solving are at the heart of all public relations activity. This course examines the field of public relations in theory and practice. Through lectures, reading assignments, guest speakers, and highly practical activities, this course will cover the immutable building blocks of an effective PR strategy in the context of a dynamic, new media landscape. Through the lens of a biblical worldview, principles and tactics of today’s public relations professional will be examined and evaluated.