2023-2024 Traditional Undergraduate Catalog

BUS 405 Business Plans

This capstone course emphasizes the development and presentation of an actual business plan. A business plan is a written document that explains every aspect of a new venture. Students will complete a business plan including an executive summary, industry and market analysis, a marketing strategy and plan, operations plan, product, service development plan and company structure. A team of three or four students will prepare and present the plan to the instructor, the class and a panel of business professionals. 3 credits.

Credits

3