Marketing (BSM)
Credential: Bachelor of Science in Marketing
Majors: Marketing, Biblical Studies
Certification/Licensure: This program is not intended to lead to certification/licensure.
Location: Lancaster
Program Director: Anjanette Bender, JD
Program Mission Statement: The mission of the Marketing program is to educate Christian students with the necessary marketing, communication, and business knowledge and skills so that they may proclaim Jesus Christ and serve Him in the Church and society. Specifically, the vision of the Marketing program is to develop, equip and inspire fully devoted followers of Jesus Christ and provide them with the necessary skills to be successful God-honoring business leaders.
Program Description: The Marketing program offers students the opportunity to learn from industry leaders who are committed Christians. Courses integrate faith and business while tackling real-world business problems. Students will gain practical experience in marketing through internships, case studies and project-based learning, while applying Christian ethics and adaptive thinking.
Program Learning Outcomes:
1. Applied Learning: Hands-on experiential learning will be used to develop marketing strategies and marketing plans, execute developed plan, and assess the effectiveness of those plans.
2. Communication Strategy: Students will create marketing communication using a variety of appropriate mediums with clarity and coherence in written and spoken forms.
3. Marketing Knowledge: Students will apply key marketing concepts with an emphasis on critical thinking. Areas of focus include strategic marketing, digital marketing, consumer behavior, and marketing research. Skills pursued throughout this degree include market analysis, financial analysis, and product management.
Experiential Learning: Students will gain practical experience in marketing through internships, case studies and project-based learning.
Curricular Structure and Degree Requirements
|
Curricular Structure
|
Credits
|
|
Bible & Theology Courses
|
42
|
|
Arts & Sciences Courses
|
37
|
|
Marketing & Business Courses
|
43
|
|
LBC 100 Foundations Seminar
|
1
|
|
Christian Service CSV 201, CSV 202
|
0
|
|
Program Total
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123
|
Bible & Theology Courses (42 credits)
| BIB 103 | Creation & Covenants: OT I | 3 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| BIB 106 | Interpreting the Bible | 3 |
| THE 105 | Prelude to Biblical & Theological Studies | 3 |
| BIB 203 | Life of Christ: NT I | 3 |
| BIB 204 | Early Church: NT II | 3 |
| THE 220 | Christian Ethics | 3 |
| THE 223 | Christian Narrative I: Creation & Fall | 3 |
| THE 224 | Christian Narrative II: Redemption | 3 |
| THE 314 | Theology of Work and Wealth | 3 |
| THE 320 | Christianity and Culture | 3 |
BNT
| New Testament Elective | 3 |
BOT
| Old Testament Elective | 3 |
THE
| Theology Elective | 3 |
Arts & Sciences Courses (37 credits)
| LAN 101 | Academic Writing, Research, and Rhetoric | 3 |
| LAN 104 | Public Speaking | 3 |
| LAN 340 | Business Writing | 3 |
LIT
| Literature Core (100/200 Level) | 3 |
HIS
| History Core (100/200 Level) | 3 |
SCI
| Science Core (100/200 Level) | 3 |
SCI
| SCI Lab | 1 |
MAT
| Math Core (100/200 Level) | 3 |
| Arts & Sciences Course (400 level) | 3 |
| Human Culture Elective | 3 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
Marketing & Business Courses (43 credits)
LBC 100 (1 credit)
Christian Service (0 credit)
Christian Service provides an important part of the overall education program of the college. Its function is to assist students in experiencing various forms of practical ministry, proclaiming Christ by serving Him in the Church and society.
CSV 201 and
CSV 202
Program Director:
Anjanette Bender, JD, serves as a full-time professor and Associate Chair of the Business Administration Department. She holds B.S. degrees in Business Management and Political Science from Albright College and a Juris Doctorate from Northeastern University School of Law. Anjanette has over twenty years of experience in the legal community and higher education.
Faculty:
Anjanette Bender, JD
Jeremy Campbell, DBA
Erin Dimitriou Smith
Ted Mavraganis
Kim Melton, MBA, CPA
Bill Rodruan
Larry Rohrer
Martin Sauer, MBA