Marketing (BSM)

Degree:  Bachelor of Science in Marketing

Majors:  Biblical Studies, Marketing

Mission:  The mission of the Marketing program is to educate Christian students with the necessary marketing, communication, and business knowledge and skills so that they may proclaim Jesus Christ and serve Him in the Church and society. Specifically, the vision of the Marketing program is to develop, equip and inspire fully devoted followers of Jesus Christ and provide them with the necessary skills to be successful God-honoring business leaders. 

Program Description:  The Marketing program offers students the opportunity to learn from industry leaders who are committed Christians. Courses integrate faith and business while tackling real-world business problems.  Students will gain practical experience in marketing through internships, case studies and project-based learning, while applying Christian ethics and adaptive thinking.

Major Outcomes: 

1. Applied Learning: Hands-on experiential learning will be used to develop marketing strategies and marketing plans, execute developed plan, and assess the effectiveness of those plans.  
2. Communication Strategy: Students will create marketing communication using a variety of appropriate mediums with clarity and coherence in written and spoken forms.
3. Marketing Knowledge: Students will apply key marketing concepts with an emphasis on critical thinking. Areas of focus include strategic marketing, digital marketing, consumer behavior, and marketing research.  Skills pursued throughout this degree include market analysis, financial analysis, and product management.

The curriculum sheet identifies the courses for this program.  Marketing (BSM) Curriculum Sheet

For the course descriptions related to this program, see the courses section of the catalog.

Program Director:

Anjanette Bender, JD, serves as a full-time professor and Associate Chair of the Business Administration Department.  She holds B.S. degrees in Business Management and Political Science from Albright College and a Juris Doctorate from Northeastern University School of Law.  Anjanette has over twenty years of experience in the legal community and higher education.   

Faculty:

Anjanette Bender, JD
Jeremy Campbell, DBA
Erin Dimitriou Smith
Ted Mavraganis
Kim Melton, MBA, CPA
Bill Rodruan
Larry Rohrer
Martin Sauer, MBA