BUS 620 Executing the Marketing Plan

Once the strategic marketing plan has been established the next step is to execute the plan. Case studies will be utilized to present various situations that students may face in the future. Plans can be developed but the real success comes in the implementation and the adaptions that are made in real time that will ensure overall success.

Credits

3

Prerequisite

All Masters of Nonprofit Management courses, including BUS 550, BUS 560, BUS 570, BUS 580, BUS 590