Marketing (BSM) - Online
Credential: Bachelor of Science in Marketing
Major: Marketing
- Students may add a second major in Biblical Studies by completing 30 credits of Bible/Theology instead of the 18 required credits
Location: Online
Program Mission Statement: The Bachelor of Science in Marketing Degree is designed to provide a strong biblical context while also providing hands on learning from experienced professionals to allow students to have a competitive edge compared with other candidates applying for entry-level business marketing positions. Men and women who have a biblical world view will be successful in the business world and provide a positive perspective in the board room. Graduates of BS in Marketing Degree have marketable skills which will prepare them to both join the work force immediately and advance through graduate studies via an MBA program.
Program Learning Outcomes: As a result of this program, students will:
1. Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
2. Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
3. Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
4. Analyze their role in the world and work, following Jesus Christ's example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation, and ethical actions.
5. Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
6. Apply the concept of maximizing God's gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
7. Experienced professionals will guide the students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans.
8. Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
9. Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis, and Product Management.
Experiential Learning: None required.
Marketing BSM Curriculum Scope
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Marketing BSM Curricular Structure
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Credits
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Bible & Theology Courses
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18
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Arts & Sciences Courses
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37
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Marketing Courses
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42
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Electives
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23
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Christian Service CSV 199, CSV 200
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0
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Program Total
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120
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Biblical Studies (18 Credits)
| BIB 103 | Creation & Covenants: OT I | 3 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| BIB 106 | Interpreting the Bible | 3 |
| BIB 203 | Life of Christ: NT I | 3 |
| BIB 204 | Early Church: NT II | 3 |
| THE 105 | Prelude to Biblical & Theological Studies | 3 |
Arts & Sciences (37 Credits)
| LAN 101 | Academic Writing, Research, and Rhetoric | 3 |
| HUM 101 | Human Thought and the Humanities | 3 |
| HUM 102 | Human Thought in Math and Science | 3 |
HIS
| HIS History Elective | 3 |
| Human Culture Elective | 3 |
LIT
| Literature Elective (100/200 level) | 3 |
MAT
| Math Elective (100-200) | 3 |
SCI
| Science Elective (100/200 level) | 3 |
SCI
| Science Lab (100/200 level) | 1 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
| Arts & Sciences Elective | 3 |
Marketing (42 credits)
Electives (23 credits)
Electives can possibly be filled through Life Experience Credits.
Christian Service (0 credit)
Christian Service provides an important part of the overall education program of the college. Its function is to assist students in experiencing various forms of practical ministry, proclaiming Christ by serving Him in the Church and society.
CSV 199 and
CSV 200
Program Director: Anjanette Bender, JD
Anjanette Bender serves as a full-time professor and Associate Chair of the Business Administration Department. She holds BS degrees in Business Management and Political Science from Albright College and a Juris Doctorate from Northeastern University School of Law. Anjanette has over 20 years of experience in the legal community and higher education.