2021-2022 Accelerated Undergraduate Catalog

Communication (BA - Accelerated)

Designed to produce effective communication professionals through competitive courses and hands-on experiences, LBC’s Communication major is built on the study of media ethics, theory, and practice. This lays the foundation for effective career placement, as well as further study in specialized communication fields at the graduate level.

Degree: Bachelor of Arts

Majors: Biblical Studies, Communication, also available as a minor

Location:  Online only

Major Mission: The Communication major is Lancaster Bible College's response to the urgent need for communicators to influence the media and culture from a relevant but biblical worldview. This major seeks to meet this demand by producing skilled communication professionals rooted in Christian values.

Major Outcomes - Students will:

  1. Articulate and evaluate the significance of culture on message design, delivery and impact.
  2. Identify and differentiate the major communication theories and describe the relevance of appropriate theories to their chosen communication field.
  3. Participate in a communication career field to further develop skills, knowledge, and experiences.
  4. Appropriately apply ethical principles and professional codes of ethics to the practice of communication.
  5. Integrate a biblical worldview into the practice and evaluation of communication.
Major Details:

Credits Needed:

  • 36 Credits – Communication
  • 18 Credits - Biblical Studies Core
  • 36 Credits - Arts & Sciences Core
  • 30 Credits - General Electives

TOTAL - 120 Credits

Program Director:

Dr. Michael J. Freeman, D.Ed., Indiana University of Pennsylvania, Curriculum & Instruction

Dr. Michael J. Freeman has been teaching and mentoring communication students for over two decades. He has former students working at Fox, ESPN, and even on Capitol Hill. He has prepared students to excel in the fields of television, radio, print journalism, marketing and public relations, and in both corporate and non-profit communication.

Dr. Freeman's research passion is the intersection between audiences and the mass media. He has presented at and chaired numerous conferences and panels on media affects. He is the past president of ACCESS, a professional organization for Christians in Distance Education and completed his doctoral dissertation studying the impact of mediated instruction on both a student's spiritual formation and an institution's missional focus.

Dr. Freeman helped to design LBC's Communication major and continues to work to keep its curriculum current with industry changes and professional demands. Dr. Freeman trains LBC's Communication majors to be embedded missionaries in a very secular profession. He prepares them to be professionally excellent and spirituality equipped to use the passions, talents, and gifts God has given them to be used where He plants them - influencing the influencers.

Curriculum Plan


Biblical Studies (18 Credits)

 
BIB 103Creation & Covenants: OT I

3

BIB 104Israel's Life & Literature: OT II

3

BIB 106Interpreting the Bible

3

BIB 203Life of Christ: NT I

3

BIB 204Early Church: NT II

3

THE 105Prelude to Biblical & Theological Studies

3

General Education (36 Credits)

HUM 101 Human Thought and the Humanities

3

HUM 102 Human Thought and Math and Sciences

3

LAN 101College Composition and Research

3

LIT ____
LIT Core (100/200 Level)

3

HIS ____
HIS Core (200 Level)

3

SCI ____
SCI CORE (100/200 Level)

3

MAT ____
MAT Core

3

____ ____
Human Culture Elective

3

____ ____
Arts & Sciences Elective

3

____ ____
Arts & Sciences Elective

3

____ ____
Arts & Sciences Elective

3

____ ____
Arts & Sciences Elective

3

Communication (36 credits)

COM 102Introduction to Communication

3

COM 110Principles and Practices

3

COM 201Communication Ethics

3

COM 203Writing for Social Media

3

COM 212Media: Conveyor of Cultural Ideas

3

COM 311Writing for News Media

3

COM 320Survey of Marketing

3

COM 330Survey of Web Design

3

COM 340Writing on Social Issues

3

COM 350Writing for Publication

3

COM 450Communication Internship

3

COM 470Communication Senior Project

Electives (30 credits)

Electives can possibly be filled through Life Experience Credits.