Marketing (BSM)
Degree: Bachelor of Science in Marketing
Majors: Biblical Studies, Marketing
Mission: The BS in Marketing Degree is designed to provide a strong biblical context while also providing hands on learning from experienced professionals to allow students to have a competitive edge compared with other candidates applying for entry-level business marketing positions. Men and women who have a biblical world view will be successful in the business world and provide a positive perspective in the board room. Graduates of BS in Marketing Degree have marketable skills which will prepare them to both join the work force immediately and advance through graduate studies via an MBA program.
Major Outcomes:
Students Will:
- Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
- Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
- Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
- Analyze their role in the world and work, following Jesus Christ's example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation, and ethical actions.
- Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
- Apply the concept of maximizing God's gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
- Experienced professionals will guide the students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans.
- Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
- Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis, and Product Management.
Marketing Major Curriculum
Freshman Year
Fall Semester
| LBC 101 | Engaging Faith & Life | 3 |
| THE 105 | Prelude to Biblical & Theological Studies | 3 |
| LAN 101 | College Composition and Research | 3 |
| MAT 218 | Applied Business Mathematics | 3 |
| BUS 102 | Introduction to Business | 3 |
| BUS 221 | Business Workshop | 1 |
| Total Credit Hours: | 16 |
Spring Semester
| BIB 105 | Biblical Hermeneutics | 3 |
| LAN 104 | Public Speaking | 3 |
| LAN 340 | Business Writing | 3 |
| BUS 230 | Leadership | 3 |
| BUS 113 | Foundations of Accounting | 3 |
PHE ____
| PHE Elective | 1 |
| Total Credit Hours: | 16 |
Sophomore Year
Fall Semester
| CSV 201 | Christian Service I | 0 |
| BIB 103 | Creation & Covenants: OT I | 3 |
HIS ____
| HIS Core (100/200 Level) | 3 |
LIT ____
| LIT Core (100/200 Level) | 3 |
____ ____
| Arts & Science Elective ** | 3 |
| BUS 205 | Finance | 3 |
| BUS 302 | Marketing | 3 |
| Total Credit Hours: | 18 |
Spring Semester
| CSV 202 | Christian Service II | 0 |
| BIB 104 | Israel's Life & Literature: OT II | 3 |
| THE 220 | Christian Ethics | 3 |
| THE 223 | Christian Narrative I: Creation & Fall | 3 |
PHE ____
| PHE Elective | 1 |
| BUS 307 | Business Law | 3 |
| BUS 350 | Business Internship I | 0 |
| BUS 415 | Managerial Economics | 3 |
| Total Credit Hours: | 16 |
Junior Year
Fall Semester
| BIB 203 | Life of Christ: NT I | 3 |
| THE 224 | Christian Narrative II: Redemption | 3 |
| THE 314 | Theology of Work and Wealth | 3 |
| BUS 400 | Cross-Cultural Experience | 0 |
| BUS 425 | Personal Finance and Investment | 3 |
| MKT 305 | Strategic Marketing | 3 |
| Total Credit Hours: | 15 |
Spring Semester
| BIB 204 | Early Church: NT II | 3 |
____ ____
| Arts & Sciences Elective | 3 |
SCI ____
| SCI____ Science with Lab 4 credits | 4 |
| MKT 310 | Digital Marketing | 3 |
| MKT 315 | Consumer Behavior | 3 |
| Total Credit Hours: | 16 |
Senior Year
Fall Semester
BNT ____
| Bible New Testament Exegetical Elective | 3 |
BIB ____
| Bible Elective (BIB, BOT, BNT, THE) | 3 |
____ ____
| Arts & Sciences Elective | 3 |
| MKT 405 | Marketing Research | 3 |
| COM 110 | Principles and Practices | 3 |
| Total Credit Hours: | 15 |
Spring Semester
THE 320
| | |
BOT ____
| Bible Old Testament Exegetical Elective | 3 |
____ ____
| Arts & Sciences Elective | 3 |
____ ____
| Arts & Sciences Elective (400 Level) | 3 |
| BUS 430 | Solution Selling | 3 |
| Total Credit Hours: | 15 |