2021-2022 Accelerated Undergraduate Catalog

Marketing (BSM - Accelerated)

Degree: Bachelor of Science in Marketing

Mission: The Bachelor of Science in Marketing Degree is designed to provide a strong biblical context while also providing hands on learning from experienced professionals to allow students to have a competitive edge compared with other candidates applying for entry-level business marketing positions. Men and women who have a biblical world view will be successful in the business world and provide a positive perspective in the board room. Graduates of BS in Marketing Degree have marketable skills which will prepare them to both join the work force immediately and advance through graduate studies via an MBA program.

Location:  Online only

Major Objectives - Students Will:

  1. Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
  2. Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  3. Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
  4. Analyze their role in the world and work, following Jesus Christ's example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation, and ethical actions.
  5. Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
  6. Apply the concept of maximizing God's gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
  7. Experienced professionals will guide the students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans. 
  8. Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  9. Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis, and Product Management.

Major Details:

  • 36 Credits - General Education
  • 42 Credits - Marketing
  • 18 Credits - Biblical Studies
  • 24 Credits - Electives

TOTAL - 120 Credits

Program Director:

Keli Gentzler

Keli Gentzler has two decades of experience, allowing her to refine her expertise in Sales and Operations Planning (S&OP), Integrated Business Planning (IBP), and demand planning. Ms. Gentzler leads companies to success by analyzing systems for efficiency and productivity. She previously assisted developing the proposal and launch materials for the program. She is currently an instructor of marketing, operations, and leadership. Ms. Gentzler has a proven track record of implementing and customizing demand planning software and sales and operations planning processes for various employers. She holds a B.A. in French from James Madison University, an M.S. in Curriculum and Instruction from Western Governors University and a B.B.A. from James Madison University in International Business. In her free time, she volunteers as a Girl Scout Leader and teaches Junior Achievement in her school district.

Education:

M.S., Western Governor’s University, Curriculum & Instruction, Salt Lake City, UT

M.B.A., Western Governors University, Salt Lake City, UT

B.B.A., James Madison University, International Business, Harrisonburg, VA

B.A., James Madison University, French, Harrisonburg, VA

Curriculum Plan


Biblical Studies (18 Credits)

 
BIB 103Creation & Covenants: OT I

3

BIB 104Israel's Life & Literature: OT II

3

BIB 106Interpreting the Bible

3

BIB 203Life of Christ: NT I

3

BIB 204Early Church: NT II

3

THE 105Prelude to Biblical & Theological Studies

3

General Education (36 Credits)

HUM 101 Human Thought and the Humanities

3

HUM 102 Human Thought and Math and Sciences

3

LAN 101College Composition and Research

3

LIT ____LIT Core (100/200 Level)

3

HIS ____HIS Core (200 Level)

3

MAT ____MAT Core

3

SCI ____SCI CORE (100/200 Level)

3

SCI ____SCI L____ SCI Lab CORE 100-200 Level-1 credit

3

____ ____Human Culture Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

Marketing (42 credits)

BUS 113Foundations of Accounting

3

BUS 201Business Ethics

3

BUS 204Managerial Economics

3

BUS 205Finance

3

BUS 230Leadership

3

BUS 302Marketing

3

BUS 307Business Law

3

BUS 204Managerial Economics

3

BUS 425Personal Finance and Investment

3

BUS 430Solution Selling

3

COM 110Principles and Practices

3

MKT 305Strategic Marketing

3

MKT 310Digital Marketing

3

MKT 315Consumer Behavior

3

MKT 405Marketing Research

3

Electives (24 credits)

Electives can possibly be filled through Life Experience Credits.