2020-2021 Undergraduate Catalog

BUS 302 Marketing

This course is an introduction to marketing and the role marketing has in a business. The components of the marketing mix and marketing environment will be examined. Emphasis will be placed on marketing strategies, market segmentation, packaging and labeling, promotion, pricing decisions, and regulatory and competitive forces. Students will develop a marketing plan for an organization. 3 credits.




( BUS102 AND BUS205 )