Marketing (BSM)

Degree:  Bachelor of Science in Marketing

Majors:  Biblical Studies, Marketing

Mission:  The BS in Marketing Degree is designed to provide a strong biblical context while also providing hands on learning from experienced professionals to allow students to have a competitive edge compared with other candidates applying for entry-level business marketing positions. Men and women who have a biblical world view will be successful in the business world and provide a positive perspective in the board room. Graduates of BS in Marketing Degree have marketable skills which will prepare them to both join the work force immediately and advance through graduate studies via an MBA program.

Major Outcomes:  

Students Will:

  1. Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
  2. Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  3. Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
  4. Analyze their role in the world and work, following Jesus Christ's example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation, and ethical actions.
  5. Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
  6. Apply the concept of maximizing God's gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
  7. Experienced professionals will guide the students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans.
  8. Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  9. Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis, and Product Management.

 

Marketing Major Curriculum

Freshman Year

Fall Semester

LBC 101Engaging Faith & Life

3

THE 105Prelude to Biblical & Theological Studies

3

LAN 101College Composition and Research

3

MAT 218Applied Business Mathematics

3

BUS 102Introduction to Business

3

BUS 221Business Workshop

1

Total Credit Hours:16

Spring Semester

BIB 106Interpreting the Bible

3

LAN 104Public Speaking

3

LAN 340Business Writing

3

BUS 230Leadership

3

BUS 113Foundations of Accounting

3

PHE ____PHE Elective

1

Total Credit Hours:16

Sophomore Year

Fall Semester

CSV 201Christian Service I

0

BIB 103Creation & Covenants: OT I

3

HIS ____HIS Core (100/200 Level)

3

LIT ____LIT Core (100/200 Level)

3

____ ____Arts & Science Elective **

3

BUS 205Finance

3

BUS 302Marketing

3

Total Credit Hours:18

Spring Semester

CSV 202Christian Service II

0

BIB 104Israel's Life & Literature: OT II

3

THE 220Christian Ethics

3

THE 223Christian Narrative I: Creation & Fall

3

PHE ____PHE Elective

1

BUS 307Business Law

3

BUS 350Business Internship I

0

BUS 415Managerial Economics

3

Total Credit Hours:16

Junior Year

Fall Semester

BIB 203Life of Christ: NT I

3

THE 224Christian Narrative II: Redemption

3

THE 314Theology of Work and Wealth

3

BUS 400Cross-Cultural Experience

0

BUS 425Personal Finance and Investment

3

MKT 305Strategic Marketing

3

Total Credit Hours:15

Arts & Sciences Elective: Select from: SOC 101, PHI 201, SOC 203, HUM 212 or POL 202

Spring Semester

BIB 204Early Church: NT II

3

____ ____Arts & Sciences Elective

3

SCI ____SCI____ Science with Lab 4 credits

4

MKT 310Digital Marketing

3

MKT 315Consumer Behavior

3

Total Credit Hours:16

Senior Year

Fall Semester

BNT ____ Bible New Testament Exegetical Elective

3

BIB ____Bible Elective (BIB, BOT, BNT, THE)

3

____ ____Arts & Sciences Elective

3

MKT 405Marketing Research

3

COM 110Principles and Practices

3

Total Credit Hours:15

Spring Semester

THE 320

BOT ____Bible Old Testament Exegetical Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective (400 Level)

3

BUS 430Solution Selling

3

Total Credit Hours:15