2019-2020 Undergraduate Catalog

MKT 405 Marketing Research

Marketing research supports and validates the marketing strategy of a company. Product, price, place and promotions are all considered along with the appropriate demographic, geographic, psychographic and behavioristic segmentation. Students will take Biblical concepts learned in Consumer Behavior regarding the Christian point of view of behavioristic and psychographic reasons and further develop these in practicing marketing research. Students will learn and practice key concepts, techniques and processes. Research design, qualitative vs quantitative data, and analysis are all covered in this course.




( MKT305 )