2019-2020 Accelerated Undergraduate Catalog

Marketing (BSM - Accelerated)

Location:  Online only

Degree: Bachelor of Science in Marketing

Mission: The Bachelor of Science in Marketing Degree is designed to provide a strong biblical context while also providing hands on learning from experienced professionals to allow students to have a competitive edge compared with other candidates applying for entry-level business marketing positions. Men and women who have a biblical world view will be successful in the business world and provide a positive perspective in the board room. Graduates of BS in Marketing Degree have marketable skills which will prepare them to both join the work force immediately and advance through graduate studies via an MBA program.

Major Objectives - Students Will:

  1. Demonstrate a working knowledge of prioritization related to spiritual aspects of life, relational interactions and their service to the church and the world. Specific skills developed will be time management, goal setting, resource allocation, vision, organization, drive and critical thinking.
  2. Analyze and express information and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  3. Master the key sub-disciplines within the business realm. Specific skills developed will be subject matter expertise, applying knowledge to everyday life, decision-making, problem solving and confidence in decisions.
  4. Analyze their role in the world and work, following Jesus Christ's example as their model of leadership. Specific skills developed will be driven-ness, working with excellence, flexibility, self-motivation, and ethical actions.
  5. Demonstrate a high level of emotional intelligence in both personal and business relationships. Some of the basic features of emotional intelligence include delegation, collaboration, motivation and candor.
  6. Apply the concept of maximizing God's gifts in our lives. Areas of emphasis will be identifying and developing gifts and talents and balancing resources.
  7. Experienced professionals will guide the students through preparation and analysis of case studies. Hands-on experiential learning will be used to develop marketing strategies and then create marketing plans, execute the plan on a timeline and planned schedule, and assess the effectiveness of those plans. 
  8. Students will create marketing strategy, communication and ideas in a variety of appropriate means with clarity and coherence in written and spoken forms.
  9. Students will apply key marketing disciplines with an emphasis on critical thinking. Skills pursued throughout this degree include Market Analysis, Financial Analysis, and Product Management.

Major Details:

  • 36 Credits - General Education
  • 42 Credits - Marketing
  • 18 Credits - Biblical Studies
  • 24 Credits - Electives

TOTAL - 120 Credits

Curriculum Plan


General Education (36 Credits)

HUM 101 Human Thought and the Humanities

3

HUM 102 Human Thought and Math and Sciences

3

LAN 101College Composition and Research

3

LIT ____LIT Core (100/200 Level)

3

HIS ____HIS Core (200 Level)

3

SCI ____SCI CORE (100/200 Level)

3

MAT 218Applied Business Mathematics

3

____ ____Human Culture Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

____ ____Arts & Sciences Elective

3

Marketing (42 credits)

BUS 113Foundations of Accounting

3

BUS 201Business Ethics

3

BUS 205Finance

3

BUS 230Leadership

3

BUS 302Marketing

3

BUS 307Business Law

3

BUS 415Managerial Economics

3

BUS 425Personal Finance and Investment

3

BUS 430Solution Selling

3

COM 110Principles and Practices

3

MKT 305Strategic Marketing

3

MKT 310Digital Marketing

3

MKT 315Consumer Behavior

3

MKT 405Marketing Research

3

Biblical Studies (18 Credits)

Choose ten courses from the following list:

BIB 103Creation & Covenants: OT I

3

BIB 104Israel's Life & Literature: OT II

3

BIB 105Biblical Hermeneutics

3

BIB 203Life of Christ: NT I

3

BIB 204Early Church: NT II

3

THE 105Prelude to Biblical & Theological Studies

3

Electives (24 credits)

Electives can possibly be filled through Life Experience Credits.